Privacy policy

Last updated: January 22, 2026

SAMARA operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a personalized shopping experience (collectively, the “Services”). SAMARA is a store powered by Shopify, which enables us to provide the Services.

This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and the ways in which your information is collected, used, and disclosed as described herein.


Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies you or that can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified information that cannot reasonably be linked to you.

Depending on how you interact with the Services, your location, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including credit card, debit card, and bank account numbers, payment card details, bank account information, transaction details, payment method, payment confirmation, and other payment-related details.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as past transactions.

  • Communications with us, including information you provide when contacting customer support or submitting inquiries.

  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage information, including how and when you access or interact with the Services.


Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide information to us.

  • Automatically through the Services, including from your device when you use our products or services, and through cookies and similar technologies.

  • From our service providers, including when they collect or process information on our behalf.

  • From partners or other third parties.


How We Use Your Personal Information

Depending on how you interact with us or the Services, we may use your personal information for the following purposes:

Providing, Customizing, and Improving the Services

To provide the Services, perform our contract with you, process payments and orders, remember your preferences, manage your account, organize shipping, facilitate returns and exchanges, enable product reviews, and personalize your shopping experience, including product recommendations.

Marketing and Advertising

To send you marketing and promotional communications by email, SMS, or mail, and to display online advertisements related to products or services, including ads based on your previous activity on the Services.

Security and Fraud Prevention

To authenticate your account, ensure secure transactions, detect and prevent fraudulent or malicious activity, and protect the security of our Services. You are responsible for maintaining the confidentiality of your account credentials.

Communication

To provide customer service, respond to inquiries, and manage our business relationship with you.

Legal Reasons

To comply with applicable laws, respond to lawful requests, participate in legal proceedings, enforce our terms and policies, and investigate potential violations.


How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

  • With Shopify, service providers, and other third parties who perform services on our behalf (e.g., payment processing, IT services, analytics, customer support, cloud storage, shipping).

  • With marketing and business partners to provide marketing services and targeted advertising. Depending on your location, you may have the right to opt out of certain targeted advertising.

  • At your direction or with your consent, such as to fulfill orders or through social media integrations.

  • With affiliates or within our corporate group.

  • In connection with business transactions, legal obligations, enforcement of policies, or protection of rights and safety.


Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information related to your access to and use of the Services to provide and improve them. Information submitted to the Services may be shared with Shopify and third parties located in other countries.

Shopify may process personal information in connection with enhanced features that integrate data from your interactions with our store, other merchants, and Shopify. In such cases, Shopify is responsible for responding to requests related to those processing activities. For more information, please review Shopify’s Consumer Privacy Policy and the Shopify Privacy Portal, depending on your location.


Third-Party Websites and Links

The Services may include links to third-party websites or platforms. We are not responsible for the privacy or security practices of these third parties. Information shared publicly or on third-party social platforms may be visible to others without restriction.


Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.


Security and Retention of Information

No security measure is completely secure, and we cannot guarantee absolute security. Information transmitted to us may not always be secure. We recommend avoiding non-secure channels for sensitive information.

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.


Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Right of access / information

  • Right to deletion

  • Right to correction

  • Right to data portability

  • Communication preferences, including opting out of marketing emails

If you reside in the UK or the European Economic Area, you may also have the right to:

  • Object to or restrict processing

  • Withdraw consent, where processing is based on consent

You may exercise your rights through the Services or by contacting us. We may need to verify your identity before processing requests.


Complaints

If you have concerns about our handling of your personal information, please contact us. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.


International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this website with a revised “Last updated” date, and notice will be provided as required by law.


Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
contact@by-samara.com

For purposes of applicable data protection laws, SAMARA is the data controller of your personal information.